Anti Tobacco Advertisements And Effects On Quitting...

In the article â€Å"Recall of Anti-Tobacco Advertisements and Effects on Quitting Behavior: Results from the California Smokers Cohort† the authors try to research if anti-tobacco television advertisements with personal message can be recall by the person and have a greater impact on smoking cessation. The authors felt that this was an important topic to study because they were concern about the dangers of smoking tobacco. According to Leas et al. (2015) â€Å"Nondaily smoking and second-hand smoke exposure can lead to the same negative health consequences that result from daily smoking†(p.90). As a result, the authors engage in a cohort study where they use anti-tobacco advertisements to see which advertisement has a greater recall on smokers, and haves greater effect on smoking cessation. The authors engage in a Cohort study, because this study is being observed for a long period of time and data is being collected from a group of people who are current smokers. The researchers are testing what happens to the person that has been expose to a particular anti-tobacco ad. There are 4 ads; Stages, Don’t stop fighting, Trapped, and The Emerging Men. The specific kinds of data the authors use to answer their research questions was the follow ups and the interviews. These data was collected through advertisement recall, quitting behavior, and covariates. The advertisement recall, help the authors know which advertisement in the past 60 days they remember and the participants answer byShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: